The Key Messaging tab allows you to input and organize brand-specific information in Lately.ai. The platform analyzes this content to identify key messaging that defines your brand’s voice.

✅ What to Add:

• Keywords
• Taglines
• Elevator pitches
• Additional content like white papers, employee bios, and SEO keywords

🔹 How to Add Key Messaging:

1. Navigate to Setup > Key Messaging
2. Choose the campaign you want to assign messaging to (default is “Foundational”)
3. Click the "Add" button, type in your message, hit Enter, and then Save
4. To add a new category, click "+Add a new messaging category", enter a name, and Save