Whether you run marketing for ten franchises, or 10,000, your revenue depends on each store’s ability to reach and bring in more customers. The most effective franchises in the world also tap into the power of brand consistency to improve their reach and engagement. However, each franchise owner has different levels of marketing skills –ranging from none to some. So how can you make it easy for them to run high-quality social media marketing programs that reach and engage local customers while amplifying your brand consistently? The ideal solution would be to give them high-quality social media content wrapped up in an easy-to-publish bow that sounds like their authentic selves. Or, you could run social media marketing for them on their behalf but you’ll still need to make sure you can deliver content that stays true to their markets and comes across as authentic. Both of these options would allow you to ensure every franchise is publishing high-quality social media content that represents your brand and engages local customers.
This is exactly what Lately A.I. empowers franchise companies to do.
Lately is a Social Marketing Content platform that makes it easy to create and publish high-quality social media content across each of your franchises while maintaining the authenticity of each local franchisee and market. Our distributed social media solutions for franchises uses A.I. to write and pre-test social media posts, gives you everything you need to publish across multiple accounts, and analyze the impact of each social media post across every channel. Lately learns the nuances of each franchisee, and adapts the corporate content into each regional market and franchisee, ensuring every post amplifies your brand, while maximizing local impact and reach.
Automatically turns any written content, audio files or videos into hundreds of social media posts ready for you to review and publish.
All the social media reports you expect to see so you can analyze the performance of your social media content across each channel.
Shows you which words to incorporate into your social media content to increase engagement and amplification by your audience.
Lets someone in marketing or sales publish social media content on behalf of your executives and sales teams.
Lets you see your social media content performance across regions, brands, products and employees in a single dashboard.
Once your social media posts are reviewed and approved Lately makes it easy to schedule and publish across all your social media channels.
See which keywords in your social media posts get the highest impressions and engagement
Lets you specify who must review each social media post prior to it being scheduled for publishing.
Our A.I. constantly learns from your past social media posts and builds an A.I. writing model based on what is most engaging for your audience.
Syndication is easy with our Social Selling solution. Simply add employees as users, let them choose from pre-approved social media content, and publish it across their channels in just a few clicks.
Automatically pulls together everything you need for each social media post including the copy, image, tracking links and corresponding audio or video clips – saving you a solid 8 – 12 minutes per post.
Great social media programs start with great shortform content that you can blow out across all your channels and get everyone at your company to amplify. Easy to do once, twice, even three times. But hundreds and thousands of times? That’s where our artificial social intelligence gives you a boost by turning any longform content into droves of social media posts to scale your social media programs.
