Scaling your social media marketing programs across schools, university departments and campuses is hard. You need to ensure every social media message is high quality and follows your school’s branding guidelines. You need to give the right individuals publishing autonomy, while also ensuring the social media content goes through the right approval process. And you need to make your process as efficient and effective as possible for your lean teams managing multiple programs at once.
But writing and preparing the content for every social media post is time consuming. Someone has to read each new published paper or article, listen to each podcast interview, and watch each video to extract the content that would translate well for social media. And then you have to create the corresponding graphics and video clips for each post. It’s a LOT of work. Not only that, you have to publish posts repeatedly to achieve the reach you want due to social network algorithms.
That’s why we built Lately A.I.
Lately is a social media content platform that unlocks your school’s existing longform content and turns it into social media gold. Our platform gives you everything you need to generate high-quality social media content and scale your social media marketing across schools, campuses and departments. Lately A.I. makes it easy to turn your news articles, podcasts, videos and educational programs into social media-ready content you can share across your social channels. Our easy-to-use Social Marketing Content Platform makes it easy to scale short-form news content, reach diverse student audiences, and measure your engagement rate. Our platform helps educational organizations to build a sustainable, high impact presence that engages your audiences with engaging social media content.
Lately uses AI and Neuroscience to learn what content your audiences love and crave, and helps you build a community of engaged fans and advocates that will share and amplify your content for you, amplifying your reach and building community. Our social media content platform gives educational institutions of any size everything they need to generate high-quality social media content and scale your social media marketing and advocacy programs while continuously optimizing and improving over time to continue to grow your social media program performance. Lately can publish your content directly, or work with your favorite Social Media Management tool to deliver your content consistently and effectively.
Automatically turns any written content, audio files or videos into hundreds of social media posts ready for you to review and publish.
All the social media reports you expect to see so you can analyze the performance of your social media content across each channel.
Shows you which words to incorporate into your social media content to increase engagement and amplification by your audience.
Lets someone in marketing or sales publish social media content on behalf of your executives and sales teams.
Lets you see your social media content performance across regions, brands, products and employees in a single dashboard.
Once your social media posts are reviewed and approved Lately makes it easy to schedule and publish across all your social media channels.
See which keywords in your social media posts get the highest impressions and engagement
Lets you specify who must review each social media post prior to it being scheduled for publishing.
Our A.I. constantly learns from your past social media posts and builds an A.I. writing model based on what is most engaging for your audience.
Syndication is easy with our Social Selling solution. Simply add employees as users, let them choose from pre-approved social media content, and publish it across their channels in just a few clicks.
Automatically pulls together everything you need for each social media post including the copy, image, tracking links and corresponding audio or video clips – saving you a solid 8 – 12 minutes per post.
Great social media programs start with great shortform content that you can blow out across all your channels and get everyone at your company to amplify. Easy to do once, twice, even three times. But hundreds and thousands of times? That’s where our artificial social intelligence gives you a boost by turning any longform content into droves of social media posts to scale your social media programs.
