AI driven by the neuroscience of music?

Yep! Lately's cofounder Kate used to be a rock 'n' roll DJ, broadcasting to 20 million listeners a day for Sirius/XM. She wrote a lot of commercials and discovered fascinating parallels between the patterns of the written word, the spoken word and the behavioral tenets of the brain as it engages in the theater of the mind, whether listening or reading.

Kate also saw parallels between the behavioral tenets in play between how the brain participates in the theater of the mind and how it processes a new song, looking to index that new song in the library of the memory of its archives.

She took these ideas to Walmart and got them 130% ROI, year-over-year for three years and the prototype for Lately was born.

Here’s how it works…
Generating the most attention from the right people for 20,000+ businesses of all shapes and sizes for over a decade.

99% of messaging on social media gets 
zero engagement.

But with Lately, your posts will actually
reach, engage, and monetize customers.

It all starts with your social content "DNA."

Lately first analyzes your social media analytics and identifies high-performing patterns of words, ideas, grammar and other characteristics guaranteeing that each generated result is unique to your brand and your target audience.

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Voice Models that learn and adapt.

We then create a unique “Voice Model,” which replicates and amplifies the distinctive tone and nuances of your brand voice, enhancing it for remarkably increased performance on any channel and region or dialect.

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Machine learning with a human touch.

Each Voice Model also learns from human guidance and collaboration. The more results you “thumbs up,” “thumbs down” or edit, the faster it learns and delivers results unrivaled by ChatGPT (or anyone else).

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Repurpose text, audio and video like never before.

Next, ingest longform text, video or audio files and your Voice Model will identify the top highlights, pre-assembled into the ideal social media messaging that will engage and convert your unique target audience.

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Transform Your Social Media Marketing with Lately.

Join the ranks of social marketing teams who no longer fear the daily grind of content creation. With Lately, you're not just keeping up; your team is setting the pace. Create content that matters, day after day, and watch as your brand’s audience grows from mere followers into true brand advocates.

The Old Way: A Tangle of Effort and Time.

Endless planning, writing, and approval cycles drain hours for just a few social posts.
Managing bulky spreadsheets for creating, tracking, guessing at post performance reasons, and declining results.
Manual, tedious copywriting and approval processes, costly agency reliance, and constant revisions.
Team burnout from relentless daily pressure, content used sparingly after huge effort, and chaotic content distribution.
Struggles with consistency, across regional markets and employee voices. Herding cats to get amplification across the business only to have everyone sound the same.

New Way with Lately: Streamlined and Smart.

Feed Lately your diverse content; it crafts dozens of channel-specific posts effortlessly.
Lately guides you to schedule months ahead, learning and adapting to your brand’s voice seamlessly.
It evolves with audience preferences, boosting your social media impact while easing your team’s load.
Witness your brand outshine competitors, as Lately empowers on-brand, individualized content sharing.
Enjoy a unified, strategic approach with less stress, more creativity, and a collectively smarter team.

Lately.AI also works in multiple languages!

🇺🇸 English, 🇪🇸 Spanish, 🇮🇹 Italian, 🇵🇹 Portuguese, 🇯🇵 Japanese, 🇩🇪 German, and more – just ask!

Magnify your sales and marketing copy with AI that writes for people, not targets.

The right words turn customers into evangelists. So aim higher with artificial intelligence that generates high-performing, transformative social media content.

Give it a WHIRL

Ready to Leave Your Competitors Sucking Wind?

Run any longform content thru Lately.

Our AI will slice it up into dozens of high-performing social posts.

  • Works with text, audio and video...
  • Works with earned, owned or found media…
  • Works with podcasts, webinars, blogs and more!

Automagically schedule at the optimal cadence, day and time.

Quickly schedule results with maximum exposure to your target audience, ensuring that your message is seen by the right people at the right time.

Amplify your message with employee networks.

Unite employee advocates under a single platform, effortlessly creating individualized, controlled and compliant content for each one – in their own voice – amplifying your brand message exponentially. 

Know and control what's working and why.

Lately also provides rich insights into what performs well and why, ever-learning and adapting to audience response and user input, for maximum exposure to your target audience.

So is it just slicing and dicing or actually creating?

  • First, Lately's AI learns your unique brand or individual voice.
  • It then creates a custom writing model, just for you – and applies this writing model as it scans your longform content for what to slice up.
  • In some cases, it also rewrites these posts to make sure they have the greatest chance for success.
“Instead of guessing what messages might stick in a vacuum, Lately.AI counts up all the digital engagement breadcrumbs left behind and predicts what new messages are most likely to convert. Brilliant.”
Eric Schwartzman
Schwartzman & Associates, Inc., best-selling author and Fortune 500 marketing consultant 

Lately's AI generator is available in multiple languages!

🇺🇸 English, 🇪🇸 Spanish, 🇮🇹 Italian, 🇵🇹 Portuguese, 🇯🇵 Japanese, 🇩🇪 German, and more – just ask!

99% of Posts on Social Get ZERO Engagement. Don’t let that be you.

Ready to see how Lately's best-in-class AI assistant creates hyper-personalized messaging for businesses of all shapes, sizes and sectors?

Email us and we’ll walk you through a customized demo, tailored to your business. Or get started, now.