Scalable, hyper-effective social for businesses and employees of all sizes.

Powered by Neuroscience-Driven AI™.
PAY YEARLY
PAY MONTHLY
Save 20% with annual billing

Starter

$49

/month
billed annually

1 Voice Model
5 Social channels
1 User seat

Ideal for individuals curious about the basics behind Neuroscience-Driven AI™.

Generate ideal messaging targeting any audience in your unique voice.
Repurpose longform text, audio & video into key highlights for social.
Built-In, AI Tool That Helps Generate Text-Based Content And Answer Questions Based On Your Prompt Input.
Built-In, Easy To Use Graphic Design Platform – “Vista Create”.
Foundational analytics.
Foundational scheduling and calendar.
Neuroscience-Driven AI™-recommended hashtags.
Posts automatically incorporate individual social platform best practices.

Growth

$319

/month
billed annually

1 Voice Model
25 Social channels
5 User seats
$6 per additional user seat/mo.

Designed for growing businesses ready to ramp up brand awareness.

Everything in Professional.
VIP AI training and education services.

Enterprise

Custom

Unlimited Voice Models
Unlimited Social Channels
Unlimited User Seats

For large businesses ready to revolutionize the way they do social at scale. 

Everything in Growth
Multiple Voice Models To Target Specific Demographics.
Dedicated Customer Success Manager.
Custom solutions and integrations.
White Glove Service.

Lately delivers the right messaging for the right audience at the right time, at scale.

“Lately is such a powerful tool, it eclipses all the others”
Caroline Robertson – VP, B2B Marketing & Sales Research Director, Forrester
Key Features Breakdown
Feature
Starter
Professional
Growth
Enterprise
Social Post Generator
Social Post Generator
Generate from prompt
Generate from text/audio/video
Generate from RSS feeds
Channel-targeted results (Facebook Business, Instagram Business, LinkedIn Personal, LinkedIn Business, X)
Add videos and images to posts
Video & audio clip captioning
Built-in graphic/video design tool
AI-recommended hashtags
Starter
Advanced
Advanced
Advanced
AI-optimized brand voice learning
Starter
Advanced
Advanced
Advanced
Manually define your voice model
Channel/Website marketing consistency analysis
Analytics
Overall channel stats
Analytics graph
Top posts
AI-powered topic recommendations
AI-optimized top time and day analysis
Campaign comparison and performance tracking
UTM-code tracking
Social, post competent analysis (text, link, attachment)
Channel performance comparison
Scheduling & Publishing
AI-optimized scheduling
Calendar tool
Starter
Advanced
Advanced
Advanced
Automatic scheduler with recommended cadence
Multi-channel governance
5
15
25
Unlimited
Approval workflows
Publish with Lately, Hootsuite, Sprinklr, or HubSpot
Management
Brand/employee voice learning
Starter
Advanced
Advanced
Advanced
Team/client controls
Multiple account governance
Users
1 user
3 users
5 users
Unlimited
Connected social accounts
5
15
25
Unlimited
Storage
Sources "generated from" library
Starter
Advanced
Advanced
Advanced
Media library
Key Messaging Library
Brand style guide
Customer Care
Customer Care
Chat-only / 48-hour response
Chat-only / 24-hour response
Limited Dedicated Customer Care
Unlimited Dedicated Customer Care Professional
Dedicated Customer Success Manager
Training
Video Library Resource
One Time Professional Training
Limited Professional Training And Social Media Strategy Assistance
Unlimited Professional Training And Social Media Strategy Assistance

FAQs

What kind of longform content does Lately's AI generate from? 

Run any kind of longform content through Lately's AI and we'll slice it up into dozens of high-performing social posts. Lately's AI will also create social posts on its own, based on the longform content you feed it, using a writing model it creates uniquely for your voice or brand. Everything it creates is tailored uniquely for your voice or brand and designed specifically to engage your target audience.

  • Works with any longform text, audio and video...
  • Works with earned, owned or found media…
  • Works with podcasts, webinars, blogs and more!

Does Lately’s AI generate social posts from video and audio?

Yes! Lately's AI generates social posts from text, video and audio. 

  • From text, we’ll generate dozens of social posts. 
  • From audio, we’ll generate a transcript and dozens of social posts with matching audiograms. 
  • From video, we’ll generate a transcript, and dozens of posts with matching video clips.

Does Lately create social posts on its own?

Yes! In addition to slicing up text, video and audio into dozens of social posts that contain the highest possible performing quotes – including matching video or audio clips – Lately also creates social posts on its own, based on whatever longform content you feed it. Everything it creates is tailored uniquely for your voice or brand and designed specifically to engage your target audience. Just look for the “Lately AI Original” badge!

Can I publish directly from Lately?

Yes! You can schedule and publish directly from any Startly plan to either Twitter, Facebook, Instagram or LinkedIn. You can schedule and publish to all four of those platforms through our Litely or Professionally plans. Additional scheduling and publishing to YouTube is available only on our Enterprisely plan.

What publishing platforms does Lately integrate with?

Lately integrates with Hootsuite, Hootsuite Amplify and HubSpot Marketing Hub, making it easy to publish our AI-generated content right from those platforms. More integration partners coming soon! If you have questions about how to connect your Lately account with your Hootsuite, Hootsuite Amplify or HubSpot Marketing Hub account, just ask!

What if I have a publishing platform that Lately doesn't yet integrate with?

First, complain to that company that they should integrate with us ASAP! In the meantime, download your AI-generated results into a CSV spreadsheet and upload to wherever you wish.

Are there additional integrations?

You betcha. In addition to Hootsuite, Hootsuite Amplify and HubSpot Marketing Hub, Lately also integrates with UpContent, Grammarly and Bitly.

Does Lately include employee advocacy tools?

It sure does. You can syndicate Lately's AI-generated content to unlimited employee or brand accounts via our Enterprisely plan. Want a demo? Just ask!

Is there nonprofit pricing available?

Yeppers, but only for annual contract deals. Request a call with a Lately AI advocate to learn more.

How does the AI work?

Aha. The most fun question. Read all about it here.

Ready to add that AI zing that’ll make your social posts zoom?