Don't just save time with your generative AI. Save time and make more money. That's the Lately difference.

Join 20,000+ businesses of all shapes and sizes that trust Lately to repurpose content and transform it into social media messaging actually drives revenue. 
PAY YEARLY
PAY MONTHLY
Save 20% with annual billing.

Starter

$49

/month
billed annually
Learn more about Starter.

Limited functionality, ideal for individuals and micro-businesses that want to repurpose longform content with basic scheduling and analytics needs.

Checkmark
Repurpose longform text, audio & video into engaging social posts.
Checkmark
1 Voice model
Checkmark
5 Social channels
Checkmark
1 User seat

Enterprise

Custom

Learn more about Enterprise.

Turbo functionality for large businesses and agencies, Fortune 500 companies, franchises, social selling teams, executive thought leaders and employee advocates that want to repurpose text, audio and video.

Checkmark
Everything in Growth.
Checkmark
100% automation.
Checkmark
Multiple client account governance and key messaging controls.
Checkmark
Regional dialect/foreign language adaptation.
Checkmark
Employee advocacy functionality.
Checkmark
"White Glove" VIP customer service.
Checkmark
Unlimited Voice models
Checkmark
Unlimited Social channels
Checkmark
Unlimited User seats

The world’s most advanced Generative AI.

“Lately is such a powerful tool, it eclipses all the others”
Caroline Robertson – VP, B2B Marketing & Sales Research Director, Forrester
Integration partners.
* Coming soon.
Foreign-language add-ons.
Lately generates the top social media posts on the planet in dozens of languages. Just ask! 
Features by package.
PRICING PACKAGES OVERVIEW
Starter
Growth
Enterprise
Pricing per package
$49/month
Billed annually
($59 billed monthly)
$199/month
Billed annually
($239 billed monthly)
Custom
Voice models
1
1
Unlimited
Generate from text/audio/video
5
25
Unlimited
Channel-targeted results (Facebook Business, Instagram Business, LinkedIn Personal, LinkedIn Business, X)
1
3
Unlimited
REPURPOSING ENGINE
Starter
Growth
Enterprise
Repurpose longform text, audio & video into engaging social posts
Checkmark
Checkmark
Checkmark
Add or create additional videos and images
Checkmark
Checkmark
Checkmark
Video & audio clip captioning
Checkmark
Checkmark
Checkmark
Results optimized for individual social platforms
Checkmark
Checkmark
Checkmark
Brand voice mirroring and enhancement
Limited
Checkmark
Checkmark
Custom audience targeting
Limited
Checkmark
Checkmark
AI-recommended hashtags and emojis
Limited
Checkmark
Checkmark
Voice Model fine-tuning and key messaging controls
Checkmark
Checkmark
RSS feed integration
Checkmark
Checkmark
View all results
Checkmark
Checkmark
Regional dialect/foreign language adaptation
Add-on
Add-on
Checkmark
Unique results for each individual employee
Checkmark
SCHEDULING & PUBLISHING
Starter
Growth
Enterprise
Publish with Lately
Checkmark
Checkmark
Checkmark
Social media calendar
Limited
Checkmark
Checkmark
AI-optimized scheduling for ideal cadence, time and day of week
Checkmark
Checkmark
Approval workflows
Limited
Checkmark
Send to Hootsuite, Sprinklr or HubSpot for publishing
Add-on
Checkmark
Multiple client account governance
Checkmark
Employee advocacy functionality
Checkmark
ANALYTICS
Starter
Growth
Enterprise
Engagement overview
Limited
Checkmark
Checkmark
Top post, channel and author synopsis
Checkmark
Checkmark
Top keywords, hashtags and @mention synopsis
Checkmark
Checkmark
Top time and day publishing analysis
Checkmark
Checkmark
Top characteristics analysis (text, link, attachment)
Checkmark
Checkmark
Competitor keyword analysis
Checkmark
Checkmark
Channel performance comparison
Limited
Checkmark
Voice model editing
Limited
Checkmark
Anti-keyword controls
Limited
Checkmark
Campaign tracking
Limited
Checkmark
Back catalog ingestion/accelerated voice model training
Checkmark
Campaign comparison and performance tracking
Checkmark
UTM-code tracking
Checkmark
Employee-to-employee, region-to-region, franchise-to-franchise comparisons
Checkmark
MANAGEMENT
Starter
Growth
Enterprise
Approvals
Limited
Checkmark
Team/client invites and permissions
Limited
Checkmark
100% automation
Checkmark
STORAGE
Starter
Growth
Enterprise
Repurposing sources library
Limited
Checkmark
Checkmark
Media library
Checkmark
Checkmark
Key Messaging library
Limited
Checkmark
Style guide
Limited
Checkmark
CUSTOMER CARE
Starter
Growth
Enterprise
Customer service
Chat-only / 48-hour response
Chat-only / 48-hour response
Chat-only / 24-hour response
Training
Video library resource
Initial onboarding / video library resource
Unlimited professional training  social media strategy assistance
Dedicated customer success manager
Checkmark
White glove
Checkmark

FAQs

What kind of longform content does Lately's AI generate from? 

Run any kind of longform content through Lately's AI and we'll slice it up into dozens of high-performing social posts. Lately's AI will also create social posts on its own, based on the longform content you feed it, using a writing model it creates uniquely for your voice or brand. Everything it creates is tailored uniquely for your voice or brand and designed specifically to engage your target audience.

  • Works with any longform text, audio and video...
  • Works with earned, owned or found media…
  • Works with podcasts, webinars, blogs and more!

Does Lately’s AI generate social posts from video and audio?

Yes! Lately's AI generates social posts from text, video and audio. 

  • From text, we’ll generate dozens of social posts. 
  • From audio, we’ll generate a transcript and dozens of social posts with matching audiograms. 
  • From video, we’ll generate a transcript, and dozens of posts with matching video clips.

Does Lately create social posts on its own?

Yes! In addition to slicing up text, video and audio into dozens of social posts that contain the highest possible performing quotes – including matching video or audio clips – Lately also creates social posts on its own, based on whatever longform content you feed it. Everything it creates is tailored uniquely for your voice or brand and designed specifically to engage your target audience. Just look for the “Lately AI Original” badge!

Can I publish directly from Lately?

Yes! You can schedule and publish directly from any Startly plan to either Twitter, Facebook, Instagram or LinkedIn. You can schedule and publish to all four of those platforms through our Litely or Professionally plans. Additional scheduling and publishing to YouTube is available only on our Enterprisely plan.

What publishing platforms does Lately integrate with?

Lately integrates with Hootsuite, Hootsuite Amplify and HubSpot Marketing Hub, making it easy to publish our AI-generated content right from those platforms. More integration partners coming soon! If you have questions about how to connect your Lately account with your Hootsuite, Hootsuite Amplify or HubSpot Marketing Hub account, just ask!

What if I have a publishing platform that Lately doesn't yet integrate with?

First, complain to that company that they should integrate with us ASAP! In the meantime, download your AI-generated results into a CSV spreadsheet and upload to wherever you wish.

Are there additional integrations?

You betcha. In addition to Hootsuite, Hootsuite Amplify and HubSpot Marketing Hub, Lately also integrates with UpContent, Grammarly and Bitly.

Does Lately include employee advocacy tools?

It sure does. You can syndicate Lately's AI-generated content to unlimited employee or brand accounts via our Enterprisely plan. Want a demo? Just ask!

Is there nonprofit pricing available?

Yeppers, but only for annual contract deals. Request a call with a Lately AI advocate to learn more.

How does the AI work?

Aha. The most fun question. Read all about it here.

Ready to add that AI zing that’ll make your social posts zoom?

74% (and counting) of Lately customers are beating their competition in social media engagement. What are you waiting for?