Partnership enables Lately users to schedule posts to their Instagram business profiles.
(New York, N.Y. – December 3, 2018) – Lately, the first self-service SaaS platform for collaborative marketing management, has partnered with Curalate to bring Instagram automatic publishing to Lately customers! Most platforms can only provide Instagram publishing through a multi-step process of creating a post, notifying you when it’s time to post, and manually posting through a separate mobile app. With the new partnership, Lately users can now seamlessly schedule - and publish - single-image posts to their Instagram business profiles with no intervention required. With the addition of Instagram, Lately now supports scheduling and direct posting the “Big 4” social media platforms (Facebook, Instagram, Twitter, and LinkedIn) saving users time and money.
“Marketers waste $83 Billion dollars each year specifically due to disorganization,” Chernis, a former marketing agency owner explained. “But when organized in a central piece of software, the ROI is exponential – to the tune of 130%, year-over-year for three years,” as was the case with the initial prototype for Lately she created nearly a decade ago for then client Walmart.
Chernis further went on, “Not only is organization key but we must pull back the ‘black curtain’ of marketing, the same way QuickBooks did for accounting and Salesforce did for sales. That’s the Lately Mission.”
Instagram solely offers direct publishing to members of it’s limited Marketing Partners Program. These Marketing Partners are mainly focused on advertising and promoting buying Facebook ads through their platform. As Lately is focused on that is not the core goal of Lately, so becoming a partner was not possible for Lately. Curalate main focus is brands and e-commerce, making them a perfect partner for Lately.
Curalate is a leading marketing technology company that enables brands to sell online more effectively. The Curalate Discovery-Driven Commerce Platform is in use by 800+ of the world’s most loved brands including Urban Outfitters, Neiman Marcus, Sephora and J.Crew, touching hundreds of millions of consumers, monthly. With Curalate, brands grow engagement and revenue, at scale, utilizing compelling lifestyle content from a wide variety of sources, including user generated content (UGC).
Lately’s Autogenerator™ instantly turns longform content into dozens of pre-hashtagged and pre-shortlinked social media posts so marketers can repurpose blogs, press releases, newsletters, white papers and video and audio transcripts. Lately then automatically organizes this content into a marketing dashboard alongside multi-channel social media scheduling and bulk publishing, task management, marketing calendaring, RSS feed management, analytics, reporting and more - from a single login.
