Don't just save time with your generative AI. Save time and make more money. That's the Lately difference.

Join 20,000+ businesses of all shapes and sizes that trust Lately to repurpose content and transform it into social media messaging actually drives revenue. 
PAY YEARLY
PAY MONTHLY
Save 20% with annual billing.

Starter

$49

/month
billed annually
Learn more about Starter.

Limited functionality, ideal for individuals and micro-businesses that want to repurpose longform content with basic scheduling and analytics needs.

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Repurpose longform text, audio & video into engaging social posts.
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1 Voice model
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5 Social channels
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1 User seat

Enterprise

Custom

Learn more about Enterprise.

Turbo functionality for large businesses and agencies, Fortune 500 companies, franchises, social selling teams, executive thought leaders and employee advocates that want to repurpose text, audio and video.

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Everything in Growth.
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100% automation.
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Multiple client account governance and key messaging controls.
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Regional dialect/foreign language adaptation.
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Employee advocacy functionality.
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"White Glove" VIP customer service.
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Unlimited Voice models
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Unlimited Social channels
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Unlimited User seats
Features by package.
PRICING PACKAGES OVERVIEW
Starter
Growth
Enterprise
Pricing per package
$49/month
Billed annually
($59 billed monthly)
$199/month
Billed annually
($239 billed monthly)
Custom
Voice models
1
1
Unlimited
Generate from text/audio/video
5
25
Unlimited
Channel-targeted results (Facebook Business, Instagram Business, LinkedIn Personal, LinkedIn Business, X)
1
3
Unlimited
REPURPOSING ENGINE
Starter
Growth
Enterprise
Repurpose longform text, audio & video into engaging social posts
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Add or create additional videos and images
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Video & audio clip captioning
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Results optimized for individual social platforms
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Brand voice mirroring and enhancement
Limited
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Custom audience targeting
Limited
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AI-recommended hashtags and emojis
Limited
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Voice Model fine-tuning and key messaging controls
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RSS feed integration
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View all results
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Regional dialect/foreign language adaptation
Add-on
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Unique results for each individual employee
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SCHEDULING & PUBLISHING
Starter
Growth
Enterprise
Publish with Lately
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Social media calendar
Limited
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AI-optimized scheduling for ideal cadence, time and day of week
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Approval workflows
Limited
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Send to Hootsuite, Sprinklr or HubSpot for publishing
Add-on
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Multiple client account governance
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Employee advocacy functionality
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ANALYTICS
Starter
Growth
Enterprise
Engagement overview
Limited
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Top post, channel and author synopsis
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Top keywords, hashtags and @mention synopsis
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Top time and day publishing analysis
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Top characteristics analysis (text, link, attachment)
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Competitor keyword analysis
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Channel performance comparison
Limited
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Voice model editing
Limited
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Anti-keyword controls
Limited
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Campaign tracking
Limited
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Back catalog ingestion/accelerated voice model training
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Campaign comparison and performance tracking
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UTM-code tracking
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Employee-to-employee, region-to-region, franchise-to-franchise comparisons
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MANAGEMENT
Starter
Growth
Enterprise
Approvals
Limited
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Team/client invites and permissions
Limited
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100% automation
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STORAGE
Starter
Growth
Enterprise
Repurposing sources library
Limited
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Media library
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Key Messaging library
Limited
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Style guide
Limited
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CUSTOMER CARE
Starter
Growth
Enterprise
Customer service
Chat-only / 48-hour response
Chat-only / 48-hour response
Chat-only / 24-hour response
Training
Video library resource
Initial onboarding / video library resource
Unlimited professional training  social media strategy assistance
Dedicated customer success manager
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White glove
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What are you waiting for?

The world’s most advanced Generative AI.

“Lately is such a powerful tool, it eclipses all the others”
Caroline Robertson – VP, B2B Marketing & Sales Research Director, Forrester
Foreign-language add-ons.
Lately generates the top social media posts on the planet in dozens of languages. Just ask! 
Integration partners.
* Coming soon.

FAQs

What kind of longform content does Lately's AI generate from? 

Run any kind of longform content through Lately's AI and we'll slice it up into dozens of high-performing social posts. Lately's AI will also create social posts on its own, based on the longform content you feed it, using a writing model it creates uniquely for your voice or brand. Everything it creates is tailored uniquely for your voice or brand and designed specifically to engage your target audience.

  • Works with any longform text, audio and video...
  • Works with earned, owned or found media…
  • Works with podcasts, webinars, blogs and more!

Does Lately’s AI generate social posts from video and audio?

Yes! Lately's AI generates social posts from text, video and audio. 

  • From text, we’ll generate dozens of social posts. 
  • From audio, we’ll generate a transcript and dozens of social posts with matching audiograms. 
  • From video, we’ll generate a transcript, and dozens of posts with matching video clips.

Does Lately create social posts on its own?

Yes! In addition to slicing up text, video and audio into dozens of social posts that contain the highest possible performing quotes – including matching video or audio clips – Lately also creates social posts on its own, based on whatever longform content you feed it. Everything it creates is tailored uniquely for your voice or brand and designed specifically to engage your target audience. Just look for the “Lately AI Original” badge!

Can I publish directly from Lately?

Yes! You can schedule and publish directly from any Startly plan to either Twitter, Facebook, Instagram or LinkedIn. You can schedule and publish to all four of those platforms through our Litely or Professionally plans. Additional scheduling and publishing to YouTube is available only on our Enterprisely plan.

What publishing platforms does Lately integrate with?

Lately integrates with Hootsuite, Hootsuite Amplify and HubSpot Marketing Hub, making it easy to publish our AI-generated content right from those platforms. More integration partners coming soon! If you have questions about how to connect your Lately account with your Hootsuite, Hootsuite Amplify or HubSpot Marketing Hub account, just ask!

What if I have a publishing platform that Lately doesn't yet integrate with?

First, complain to that company that they should integrate with us ASAP! In the meantime, download your AI-generated results into a CSV spreadsheet and upload to wherever you wish.

Are there additional integrations?

You betcha. In addition to Hootsuite, Hootsuite Amplify and HubSpot Marketing Hub, Lately also integrates with UpContent, Grammarly and Bitly.

Does Lately include employee advocacy tools?

It sure does. You can syndicate Lately's AI-generated content to unlimited employee or brand accounts via our Enterprisely plan. Want a demo? Just ask!

Is there nonprofit pricing available?

Yeppers, but only for annual contract deals. Request a call with a Lately AI advocate to learn more.

How does the AI work?

Aha. The most fun question. Read all about it here.

Ready to add that AI zing that’ll make your social posts zoom?

74% (and counting) of Lately customers are beating their competition in social media engagement.