Your marketing team is one of your brand’s biggest assets. With an Avengers-style team full of marketing superheroes, you must combine your powers and become a force for good.
Challenge accepted.
Putting together a talented team is no mean feat. You need members who can stay agile, think on their feet and react to a rapidly changing industry. In fact, it’s key to your overall business success.
Find out how to run your marketing team in a dynamic digital space that demands flexibility and forward-thinking.
Sorting out the roles and responsibilities that will make up your marketing mix is your first port of call. Following a traditional marketing structure will give you some key roles that you think you should be filling, but this can be super costly and hey, kind of irrelevant sometimes too.
Recruitment, training, contracts – it all adds up until you’ve got some VERY LARGE numbers in front of you…scary. Look at the break-down here.
When you’re budding start-up, your enthusiasm can take nosedive when you measure yourself against other big companies and try and replicate their structure [insert sad trombone noise].
In the end, you’ll often have a much smaller marketing team, where you’re trying to do absolutely everything. And that’s just not gonna end well.
You might go down the route of outsourcing and using external agencies and contractors too, which comes with its own group of problems – energy wasted on the wrong things and a dent in your overall productivity and efficiency.
It can take a while for your external agency or contractors to get on board with your vibe…as well as the idea that you’re a company that says the word ‘vibe’! There might be lots of teething problems at the start – have you got the time and dollars to hold hands?
So, what can you do?
First, download our ebook to take a look at our calculations and the lowdown of the costs involved when you’re trying to hire a marketing team like, what happens if you don’t do your research and hire the wrong team member? Spoiler alert: $$$.
Secondly, you can read this little section and expose yourself to the true magical wonders of the marketing dashboard (this is the bit where there’s a dramatic lightning strike or something).
Businesses can find themselves buying, subscribing and using tens of different software packages that counteract each other and end up taking a humongous time to monitor individually.
And you’ve got to have team members that are trained up to use each one and deliver insight and stats.
We’ve got the answer.
Lately’s marketing dashboard takes the hassle out of marketing, leaving you to work on other areas of your biz. Get rid of loads of software you’re barely using and use a dashboard that does the job of 10+ software packages.
What used to take hours, now takes seconds.
All of your team members can access the same info and keep on top of campaigns and you can do everything all in one place.
One price, one piece of software.
Say whuuuut? Yes, in one quick swish, you can reduce training costs, boost efficiency and keep your team connected. Pretty snazzy.
And we’ll tell you exactly how we do this in our ebook, so if you’ve not downloaded it yet, get involved and download it here.
We’ll show you how you can give your team the right tools and space to handle the heat and stay in the kitchen.
