You’ve heard content is King before, right? We’ll go for Queen cos there’ve been some badass monarchy muthas throughout history. ANYWAY, the gist is that content is mega important.
Content’s your chance to inform, entertain and startle customers with your devastating wit and valuable insight. Just like you do at dinner parties, right? (nod anyway!)
Marketers ‘n business bods are seeing superior results when they engage consumers and clients with fab content. The KPIs speak volumes. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads and 3 times more leads than paid search advertising.
3 really is the magic number. Not too shabby, eh!
With measurement tools at your fingertips, the time is now to create showstopping content that drives engagement and boosts revenue.
Hang on a sec…
So, what’s the catch, I hear you say. Like all good opportunities, this content malarkey comes with a few lil challenges. Uh oh.
Deep in the dark, dark depths of the marketing budget, there’s some ideas and concepts that don’t quite hit the spot…
We get it. You’ve worked for 21,392 hours on a piece of content and drunk 9,182 cups of coffee, but your engagement metrics are garbage.
How. Did. THAT. Happen?
John Wanamaker famously joked “half the money I spend on advertising is wasted; the trouble is, I don’t know which half” and with content, sometimes you shoot n score, other times…you fall over as you’re about to shoot, the ball erupts into flames and…huh, the goal’s gone too.
Your content can bomb, hard.
Marketers still waste a giant bundle of cash on shoddy content that no one engages with. And other side of the coin: great content that isn’t promoted enough. A whopping $38 billion is wasted on 91% of ad spend that’s viewed for a second or less – basically, content no one takes a peep at.
Looks like budget waste-mageddon isn’t gonna end either. With the explosion of video content – massive expense to create good content, so it’s super crucial that it performs well.
And I mean, supppperr crucial…
Here’s some quick-fire questions. GO!
Phew. Take a breather.
Here at Lately HQ, we focus on creating great content that will maximize YOUR Return on Content Created, or as we like to say ROCC!
Let’s ROCC n roll… *tumbleweed* C’mon you knew it was coming 😊
First up…
Lately scans the web for all your existing platforms and performances and its superhero AI creates a profile for your product, service and brand.
Then we’ll identify what content your target audience is most interested in and throw over a ton of awesome keys words your content creators need for badass blogs, Webcast, Video or ebooks.
Cool AF, right?
Carry on…
Content created: achievement unlocked! We’ll generate the best social media posts to use from your content. Our Social Post Autogenerator does all the hard work for ya – what a diamond!
And not just one post, no, no, no my friend.
We’ll give you 20-30 posts using different key words and phrases that will land with your audience.
There’s more…
When posts are created and approved, Lately automatically schedules the posts you’ve chosen at times that make the most business sense, so people will ACTUALLY read/watch your stuff.
Pretty essential!
Posts are published to the big-dawgs: LinkedIn, Facebook, Twitter, Instagram and YouTube and give you a dynamic dashboard to measure and analyze how your content’s going down.
Not finished yet…
Lately also organizes your content and workflow to minimize the time and budget you need to boost engagement.
TLDR; Lately is your new BFF.
And Lately does allllll of this in no time at all AND with superstar results. Clients typically see 500% improvement in all engagement metrics. Jeez!
And you can kill it too.
We will ROCC you, when ya try Lately.
