It sounds rather simple right, just BE human! That doesn’t sound too hard, you’ve been human your
whole life, you can be human without doing anything at all. Look! You’re being human right now, keep up the good work.
But in reality this is a struggle for more brands than you might think.
People are sick and tired of the automated responses on Twitter, or the customer service that acts like your just a number. People WANT a real connection with the brands they love, and that’s the message Bryan is spreading!
Instead of talking business to business or business to customer, we should be talking human to human.
This is the main thing at the core of the H2H movement; having a conversation. With this movement, Bryan argues that any conversation you have with a customer with this H2H mindset is stronger than any ad or any piece of marketing you put out there.
You want to make sure your customers feel heard. And you want to develop a relationship with them that isn’t the normal stiff business VS customer type of communication, but instead a relationship between two humans.
Alright, calm down Pinocchio, we’ve got you covered!
One simple way to seem less structured and more naturally human is by changing the way you write. Over-editing posts can make you seem robotic, and not in a sweet Iron Giant or WALL-E kind of way. You want to make the person reading your posts know that there’s a real human behind them, which will in turn make them more inclined to engage with the things you say.
Bryan’s simple advice (that makes a WORLD of difference!) is, “How I write my blog posts is I go for a walk and speak them, and then when I come back I edit them. That way it still has my voice, and I’m just editing it for grammar and thing that make me look like I’m not good at sentence structure”.
At the end of the day, marketing is emotion based. We need emotion in order to connect with people, and in turn create sales.
So next time you see a customer comment on a post or ask a question, try answering with your heart instead of your head, and start building that Human 2 Human connection!
Hear more about the H2H movement and all the wisdom Bryan had to share with us by listening to his Lately Live interview here: https://bit.ly/2xSOp0O
You can learn more about Bryan Kramer from his website: https://bryankramer.com/ (I mean, you’d be kind of ridiculous to not want to!)
You can also shop his book about the H2H movement titled “There is No B2B or B2C: It’s Human to Human #H2H” here on amazon:https://www.amazon.com/There-No-B2B-B2c-Human/dp/1640079335
