As a biz owner or team lead, it can feel overwhelming having to maximize your presence on each network. Fret no more! In this post, we break down simple tips to up your social game. From Facebook to Instagram and everywhere in between, these platforms are how billions of people connect, share updates and discover new things. We'll go through everything from ideal caption length to hashtag best practices based on your favorite apps. By the end, you'll be a pro at tweaking your approach using Lately for Facebook, Insta, LinkedIn, X and more. 

X/TikTok

• In X, Keep captions short and catchy - less than 100 characters. 
• Keep your TikTok captions at 60-80 characters. 
• Remove periods before the short links. 
• Use your industry’s hashtags or trending topics to reach a wider audience.
• Include 1 relevant hashtag for discovery PLUS 1 entertaining/challenge hashtag if applicable -  especially in TikTok! 
• Make content quick and engaging using GIFs, images or short videos. 
• Always make sure your hashtags are relevant to your post. 
• 2-5 hashtags max per post.

LinkedIn

• Focus on professional, industry-related content to match LinkedIn's business audience. 
• For captions, aim for 150-250 words maximum.
  Ideally, there would be a mix of long and short posts. You can use one or two sentences from your posts to help train the AI to do this moving forward.
• Remove periods before short links.
• LinkedIn users typically prefer longform content.
• Use relevant industry hashtags to expand your reach to professionals in your field. 
• Limit your hashtags to 2-3 per post for discoverability (additionally you can track your hashtags and keywords in analytics to optimize). 
• Highlight expertise, accomplishments or thought leadership pieces with direct links.

Instagram

• Use high-quality images that tell a story or showcase your brand. 
• Include 1-2 relevant hashtags and 1 caption under 10 sentences for best results. 
• Captions should be 125-150 characters maximum. 
• Always include a mix of both long and short posts. 
• Use a sentence or two out of your posts to help train your AI. 
• Interact with your following using polls, questions, and reels to encourage engagement. 
• Use 1-3 relevant emojis if you’re feeling inspired! They help catch people's attention and make the post more engaging. There is no hard fast rule on emojis.

Facebook

• Aim for 200-250 characters but play with the length that works best for your brand. People are accustomed to spending more time on this platform! 
• Include a mix of long and short posts. 
• Use a sentence or two out of your posts to help train your AI. 
• Remove periods before the short links. 
• Use emojis in the caption to make it more lively and capture attention.
• Go Live if it’s relevant to your strategy. THEN use Lately to repurpose the video into shorter clips to use across platforms (Don’t forget to record!).

And there you have it - the inside scoop on fine-tuning your socials from one place. The tips covered here such as captions, hashtags, and emojis are an excellent starting point. But remember, what works now may change as the apps evolve. Always check your analytics regularly and stay curious. Keep testing new things and pay attention to what really drives engagement for your audience. With the right mix of eye-catching content tailored to each platform, you'll be well on your way to attracting more followers and boosting your brand. Now get out there and start crushing it on your social media - you've got this!