Stop with the uptight, made-for-the-masses, whitewashed messaging. Puhleeeze. 🙄
Hello! Human over here! 👋 Talk to me.
After all, people connect with people.
Not companies, brands, or logos.
Ditch the one-size fits all megaphone approach and imagine that you’re writing for a single person. Someone you know and like – someone you’d want to be.
Then, write for them specifically and, most importantly, conversationally.
My favorite trick?
Ann Handley and I touched on it in a recent Lately Live: write like you talk.
Think contractions, colloquialisms, vernacular...
Heck, get REAL wild, strip off that school-marm grammar corset and start a sentence with “And.”
I DARE you.
Because when you let your audience know that there’s a real live human being behind your messaging, you spark emotion, engagement, trust and, yes, sales 😉.
Bing!
Stay top-of-mind, increase engagement, and get more leads.
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