Listening to podcasts has exploded in popularity over the past few years. Every man, woman and their dog has got a podcast, which means there’s a huge amount of cracking audio content out there for you to get an earful of.
Think of a subject…there’ll be a podcast covering it. Unsurprisingly, marketing bods have taken to the podcasting genre with gusto and there are loads of great social marketing pods.
Let’s look at 10 of the podcasts that you should be listening to this year, in 2019.
Social Media Examiner is the go-to site for all of your social marketing needs and they’ve also launched a weekly podcast called the Social Media Marketing Podcast…try saying that a couple of times when you’ve had few drinks.
It might not possess a snappy title, but it’s full of practical advice and looks in detail at all of the latest movements in the social media landscape and the recent trends you need to take notice of. It’s a site that’s known for being at the forefront of all things social, so you can bet that the podcast will be top-notch too.
A pint and a podcast, what more could you want? Experienced marketer, Jon Loomer, creates a match-made in heaven by inviting a special guest to join him in the pub for a chat about all things social marketing.
The pod covers loads of different areas of social marketing, with actionable tips and great feedback about new marketing tools. Pubcast’s set-up makes for a really nice format and creates a casual, relaxed vibe.
Getting to grips with Instagram is super important if your target audience like to hang out there a lot and look no further than Sara Tasker, Instagram extraordinaire, for stellar advice on her pod, Hashtag Authentic.
In a nod to the pod, Sara gives you ways to present your business online in an original, unique and ‘authentic’ way, that doesn’t just copy-cat or piggyback off other business’ success. She helps you to grow your business and following online in an honest way that doesn’t feel like you’re making it up as you go along.
Buffer has a superb podcast called The Science of Social Media which we really recommend setting aside some time to listen to. It won’t feel like research or work, cos it’s light and fun to listen to, but absolutely jam-packed full of things you can start tweaking and changing in your social marketing campaigns as soon as you hit pause…or at least after you have a snack.
Molly Pittman and Ralph Burns are the brains behind podcast, Perpetual Traffic, which as the name suggests focuses on how your business can use paid traffic to create continuous growth. They discuss new, innovative strategies to use and they look at lots of different platforms, from Instagram to LinkedIn Ads – as we know, marketing gimmicks work differently from platform to platform.
If you subscribe to Noah Kagan’s newsletter then you’ll know he’s a marketer with a unique style and doesn’t use heavy jargon and marketing mumbo-jumbo to connect with his audience. His podcast series sticks to the same rules and he has lots of different guests and industry insiders giving insight into how they grow their businesses and the marketing strategies they use. It’s a mixture of practical business advice and simple social marketing tips. Worth a listen fo’ sure.
Awesome social content is your business’ bread and butter and here at Lately we’re always cheerleading that mantra. Pam Moore couldn’t agree more (see what we did there eh) and her podcast Social Zoom Factor is set on giving you great tips for better social content. She covers how to improve content, calendars, campaigns…basically all the things that can optimize your business for social marketing success.
You might recognize Startup’s host, Alex Blumberg, as soon as you hear his voice. He’s the CEO of Gimlet Media, home and co-host of the fantastic tech and weird-internet-stuff podcast, Reply All, which you should totally listen to…after you listen to everything on this list, of course.
Anyway, Startup is relevant as it’s a pod where Alex interviews a different guest each week and grills them on how they got their business off the ground and running. It’s a real warts n all look at the time and energy that goes into growing a business, with some fantastic anecdotes and insight.
Not many people could get away with calling their podcast, Social Pros, but Convince and Convert’s Jay Baer and Salesforce’s Adam Brown are perfectly well-positioned to do so. They’re really experienced social marketers and have been there, done it and got the t-shirt, so their pod is full of cool tips, new trends and strategies that you should and shouldn’t be trying. Mixed in is interviews with business owners and marketers.
Growth hacks, statistics, hella lot of tips – yes, Good Social Media Podcast is your one-stop shop for all things social marketing. It focuses on how we can use social media for good and how your business can make deeper, richer connections with your customers and audiences. It’s a bit different to traditional business podcasts, as it looks at the human impact of social media, how people use their devices and the habits we’ve created in our new digital world.
Packed full of personal insight, Mixergy interviews loads of marketers and entrepreneurs about how they caught a break and built their business. Hearing right from the horse’s mouth helps to flesh out stories properly and shows you the personality behind a brand – the interview style is super helpful when it comes to picking up tips and nuggets of info. Whatever industry you’re in, you’ll hear a lot of diverse topics covered and themes that can be pulled out and applied to any business.
Let’s head back to school…*tumbleweed*. Nooo, this is fun, I promise. Marketing School is a podcast by Neil Patel and Eric Sui and it comes in a perfectly formed, bitesize package, so you can easily listen on your daily commute or on a work break and come away with tons of actionable advice on content, SEO and marketing strategy. Each ep is roughly 10 minutes long – short, to the point and loads of value. Plus, Neil and Eric work really well together and this is like hanging out with them and picking their brains.
Awesome name…check. Awesome podcast…check! Joanne Wilson is the brains behind Gotham Gal and this is a must-listen for any female entrepreneurs, marketers or anyone looking to build their career. Joanne interviews loads of kick-ass women and invites them to share their stories and advice in a fun, encouraging space. It’s a really inspiring podcast that you’ll come back to again and again.
Amy delivers online marketing gold and manages to communicate her years of experience in a super clear and simple way for listeners. Wherever you are in your business/marketing journey, you can find great advice and with over 250 podcasts to listen back to, she’s literally covered everything and will keep you busy for hours.
If it’s one of those days and you’re looking for some rocket fuel to kick you up the butt and motivate you to do something amazing then Foundr is for you. The pod interviews some of the best minds in business and Nathan Chan uncovers a ton of value by asking exactly the types of questions budding entrepreneurs want to hear.
John Janscht is an awesome interviewer and his down-to-earth style means he gets the best out of his guests and the best out of you too. He’s a small business marketing guru, so expect to hear tips and tricks you can immediately action in your business to start seeing results. Find lots of insight and advice that’ll lead you to even more tools and resources to strengthen your business knowledge.
Once you hear GaryVee speak, you’ll be hitting that subscribe button before you can say podcast. He’s got an infectious vibe that will get you excited about the next best techniques and trends in social marketing and this addictive pod will end up being a go-to every week. Everything is ramped up to 110% and this is a guy that goes full-throttle into every pod, giving you real, honest advice, with a big side-dish of personality.
When you’re looking for quick ways to improve your writing and bust out awesome content, where else to go but CopyBlogger FM? Sonia Simone is the host and she chats to a different expert every week, who delves into the latest goings-on in copy and content creation. It’s super accessible and gives you some great techniques and advice for cutting through the noise online and writing stuff that stands out.
Keep that grey matter ticking over with…Grey Matters! Steve Dotto’s podcast is the perfect resource for business owners and marketers who might not have loads of experience with all things social, but are eager to learn new stuff and grow their biz. Steve does a great job of breaking down marketing jargon and keeping everything clear and simple for listeners. He’s a fun host and interviews some really cool guests who are ready to give you bucket-loads of valuable info.
Well, how’d ya like them apples? That’s our top 10 podcasts to listen to in 2019 and don’t just take our word for it. Have a listen, soak up their knowledge and don’t stop there cos there’s loads of other good podcasts in the podosphere to get your ears twitching.
