In the world of social media marketing, achieving significant performance improvements can be a game-changer for brands. This case study explores how Signify, a global leader in lighting solutions, leveraged Lately’s AI-powered social content platform to dramatically enhance their social media metrics. By integrating AI, Signify not only streamlined their social media processes but also achieved remarkable results across multiple platforms.
Before adopting Lately’s AI-powered platform, Signify faced several challenges common to many large enterprises: time-consuming processes, resource constraints and tedious manual effort. Signify’s social media team struggled with managing and creating content across multiple social media platforms which was labor-intensive and time-consuming. Even with hiring a high-end social media agency, Signify struggled to achieve consistent engagement across different networks. Meanwhile, limited resources meant that the social media team was often stretched thin, impacting their ability to focus on strategic initiatives. On top of all of that, significant manual effort was required to maintain a cohesive social media presence and ensure content consistency.
Signify turned to Lately’s AI-powered platform to address these challenges and enhance their social media strategy. The platform provided several key capabilities that proved transformative:
Automated Content Creation:
Lately’s AI analyzed Signify’s existing content, including blogs, videos, and press releases, to generate a large volume of high-quality social media posts. This allowed Signify to build out months' worth of social media content and automatically schedule them across networks based on the best times their audiences would engage their content. This also included constant variations of content repurposing, including evergreen content campaigns, newer formats and a constant long tail of content reuse that maximizes reach across various social network algorithms.
Signify also gained massive efficiency and effectiveness from Lately’s performance optimization and adaptive learning. Lately’s AI provided real-time insights into the performance of Signify’s social media content, highlighting what worked and what didn’t and continuously feeds that learning into new post creation that optimizes new generated content to improve engagement over time.
Brand consistency was important to Signify, and Lately’s ability to learn their brand's voice, and ensure that all generated content maintained Signify’s unique voice, enhances brand recognition and trust. Even when adapting content for different locales, Lately is able to adapt content to resonate with different regional markets while maintaining overall brand consistency.
"With Lately, we’ve been able to reduce our social copy creation time by 85%, and cut our copywriting costs by more than half. At the same time, the average reach and impressions of our posts increased by more than 100%.” – Jonathan Weinert, Creative Specialist, Editorial Global Content House, Signify
By integrating Lately’s AI-powered platform, Signify achieved remarkable improvements in their social media performance: the AI-generated content resonated more deeply with Signify’s audience, leading to a growth in engagement of over 110%. Signify also saw a large improvement in their average reach per post. Automated scheduling and optimized posting times ensured that Signify’s content reached a wider audience and grew average reach over 150%. Signify was able to achieve a reduction in time spent in managing their social channels by 85%. The social media team saved countless hours on content creation and scheduling, allowing them to focus on strategic tasks and community engagement. On top of these tangible benefits, Lately helped Signify maintain a consistent brand voice across multiple platforms and markets which strengthened Signify’s online presence and brand recognition.
The case of Signify illustrates the transformative potential of AI-powered social content platforms. By leveraging Lately’s AI, Signify was able to double their social media metrics, enhance engagement, and streamline their processes. This not only saved time and resources but also allowed the social media team to focus on building a stronger, more engaged community.
Are you ready to achieve similar results for your brand? Discover how Lately’s AI-powered platform can revolutionize your social media strategy and drive significant performance improvements.
