AI and the Army of One in 2025

What you can expect from the guide:

We surveyed 100 active professionals currently working within professional services firms in the US that employ between 4 and 50 employees.‍
We asked them questions around the firm’s performance and goals, the use of marketing in the organization, and their use of AI in a work capacity.
Firms that use marketing or AI tend to be larger firms and tend to have more faith in those approaches & technologies.
Smaller firms have been more resistant to new technology and tend to invest less into marketing. ‍
Those professionals that use AI and have an in-house marketing function believe small teams and solo marketers have the most to gain.‍
The small teams and solo marketers are yet to realize these opportunities due to lower exposure and adoption, but this will accelerate over 2025.

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