Amazingly, loads of businesses STILL think of social media as just another way to "get the word out," when it's actually a powerhouse for finding and converting leads. Case in point: we here at Lately switched to only organic social media and in six weeks, increased our leads by 200%. 

How? By being uncommon and adding value. Just like our next Lately Live guest, Mike Gingerich, recommends. Join us on Thursday, July 18 at 12 PM Eastern/AM West when Mike pops by to share the tips and tricks he uses when it comes to harnessing the true value of social media for your business. 

Mike has a proven track record of providing innovative strategy consulting for businesses. He is President of a web development & marketing agency, and the co-founder of a leading Facebook Page app service for lead capture. He is a noted Facebook Marketing speaker, a blogger forSocial Media Examiner, an international business consultant, an author, and all all-around great guy.