Speaker 1: (00:00)
Welcome to another co Wisdom podcast with Kate Bradley. Curtis, uh, she's CE o@lately.ai. She's a generative AI expert, a music nerd, and an eye cream devoting. Hmm, interesting . Today we're gonna talk about true company, uh, lately.ai. Uh, this one is brought to you by my company, po fire.com. If you want to start a podcast, if you want to scale a podcast, go to po fire.com. We help you monetize podcasting, and it's also brought to you by the supplement here, quality of Mind. I use it for focus, for memory, for energy, as a busy entrepreneur. You can go to neurohacker.com/co wisdom. Kate, welcome to the pod. Tell me a bit more about yourself and what up to nowadays.
Speaker 2: (00:45)
Thanks, Charles. It's great to meet you. I could use that supplement, it sounds like, because I certainly suffer from, um, I, I would say it's CEO itis, you know, but it's a combination of brain fog and, and stress. And I mean, I know you know what this is like, right? I think it, I've got about like nine holistic helpers, , that like, keep me upright, you know, or, or at least keep me from not killing myself and other people. , I like to joke about.
Speaker 1: (01:12)
Right. Well, um, sleep. How, how much hours do you sleep? Or nine?
Speaker 2: (01:18)
Yeah, I'm, I, I need nine. I need nine. And I sometimes get seven. 'cause I wake up in the middle of the night and it's hard to fall back asleep. And, you know, the, the, the tape starts running of all the things you have to do. So you're supposed to write them down, like keep a journal in bed, so they're like, at least off your mind into a, you know, a box. And sometimes I actually just get up and do them. Um, you know, it depends on like how urgent it is, but that's, I find myself always writing an email in my mind when I'm lying in bed. Right. And just going over the words of what I should say or maybe what I should have said previously. It's kinda weird. I mean, writing is where I live. Like that's what that what I do for a living. So it's no surprise that that that's where my head is. But, um,
Speaker 1: (01:59)
So how fast do you get to sleep? How long does it take you until you're unconscious?
Speaker 2: (02:04)
No, I can't write out like that's good. Tequila helps. I'm not gonna lie. Uh, but that's, that's my drug of choice, you know? But it's the waking up in the middle of the night, that's the harder thing. And I, I turned 50 this past January and it like this, can I swear on your show? This? Yeah, you can, this, it's terrible. Like, they don't tell women, women get all this kind of information about like, when you're young, you're gonna get your period and all that stuff, but they don't tell you what menopause and pre menopause is like, and like, it's terrible . Oh my God. Like, and it all happens at once. So it's the sleep, the joint pain, the brain fog, like you're breathing all wacky, your wrinkles, the jowls, like your hair falls out and you're like, oh my God, what, what is going on? So, um, anyways, I'm, I'm fighting the fight because how, you know, how I look is certainly tied into how I feel. And when I feel powerful and strong and good and confident, I do a better job at my job. And I mean, that might sound vain, but it's true.
Speaker 1: (03:02)
Well, you look very young, you don't look, uh, 50, that's for sure. Um, so whatever you do, keep on doing just the tequila stuff, like Yeah. Uh, I mean, we have alcohol in, uh, my, uh, Irish family alcohol addiction sort of. So always been careful with that. But yeah, like just a bit of alcohol can, um, affect the quality of your sleep and can have you actually wake up, you know, mean, oh, it's terrible. My tip of choice when I get to bed, because I used to dream about business, you know, I would make Yeah. Business with my pillow, uh, whatever that means, . Um, so I would wake up and I was like, oh, productive day. Oh. I'm just, I'm actually waking up and starting my, my day . Um, so I read Wikipedia, I read random stuff on Wikipedia, which has some business value, like, oddly enough.
Speaker 1: (03:53)
But yeah, yesterday I was reading about hobos, you know, , like hobos is, yeah, it's, it's actually a word it, and it's a, it means something. It's not like in the popular culture, like, oh, hobo on the street. It's like someone that used to go on trains, you know, uh, and train hop, uh, throughout the us And then I, I found out about, uh, two or three, uh, famous, uh, hobos, including, uh, Jack Dempsey, the heavyweight boxer. And then you go like in this weird rabbit hole and you learn about people and about stuff, and then your brain just shuts down, you know? And you get like, that's a great idea. Sleep's,
Speaker 2: (04:32)
Yeah, a lot of old movies were based on like hobo hobo journeys. That's really interesting. Well, so I'm reading, um, David Lee Roth has a biography out. It's like, not, not new, but we read, um, I was reading Eddie Van Halen's and then, um, uh, what's his name? Templeton the guy, the producer of all their records and Van and Van Morrison records and like, anyways, and so then I was like, I need to fill this gap out because like, Eddie's version of the story is, you know, crazy Eddie. And then Ted Templeman, Templeton Templeman Templeton, his like, is pretty straight and narrow and boring. And then David Lee Ross is of course, like, so out there, , you know, jungle, total jungle. And uh, it, it, it's hard to fall asleep because it is so entertaining, obviously, but just the act of, of reading. And, um, what I love is like, he's such a dog, like to this day, one of his, um, you know how we all have our isms, like things that you lean on when you say just sort of, you know, naturally.
Speaker 2: (05:32)
And his like, almost punctuating, every sentence he says is, can she come? And her and her . So he's like, he's still, you know, working the room and, and, uh, anyways, um, one, so, so what I did also wanna say, so another nightmare I have, or not a nightmare, but a well dream, I'm gonna say nightmare, is, um, a DJ nightmare. Have you, you ever heard of what these are? No. So, um, so DJ Nightmares are when you're, so I used to be a rock and roll DJ Charles. Um, my last gig was broadcasting to 20 million listeners a day for, uh, XM Satellite Radio. And DJ Nightmares are when you, like, suddenly they're silence, like you've lost control and we all have them, right? So you wake up and you're like, you know, like, I can't find the next record Silence is going on on. And I still have them. I've been outta that career for dozens of years. And, you know, saturating that
Speaker 1: (06:31)
Interesting. Me, it's like, uh, school related. 'cause I Yes was never a fit at school. You know, like I was always a class clown. They would always put me outside the class and was al always like telling me like, oh, you're, you should stop doing that. You're gonna get kicked outta school and everything. So yeah, like traumas are interesting, right? I guess. Um, have a psychotherapist and I had like maybe five or 10 throughout the years, and it always helps to talk about these and understand why you react emotionally that way.
Speaker 2: (07:03)
Yeah, for sure. I mean, I, I would tell you anyone listening, like I definitely have PTSD from fundraising and venture capital and sexual harassment, hostile work environment, like you name it. Um, it, it's, you don't even, or I didn't even know that these things were happening as they were happening. And other people had to sort of eyeball it for me and, and tell me, you know, , this is what, this is , you're, you're not at fault. Like, you have to just kind of, it, it's really difficult because you do get punched in the face every day. It feels like, and I don't know about you, but like my special skill is seeing the, the glass half empty . Really?
Speaker 1: (07:45)
Why tell me more.
Speaker 2: (07:47)
Um, because I'm always looking for the problems, right? And that's a good skill as a CEO maybe less of a good skill if you're my husband, of course. 'cause you know, I'm always finding what's wrong. Um, so I do surround myself with other positive people who just are the opposite of me. But like, I, in, in school actually, I remember being like in, in a chorus class and I was always like correcting or criticizing the notes and my teacher, um, finally put me in charge of like warmups, . 'cause he was so irritated with me, but I, what a good, what a good skill of his to like, take the annoying student and give them a job, right? Um, wow. But yeah, I, I think like, because that's my, where I live, I don't, I bury the lead number one. I do that all the time. And I, I don't give myself credit for the amazing things that I do. Hmm. Like, I'm not, because it's, it's over like, oh, great, great, it happened next. What's next? You know what I mean?
Speaker 1: (08:47)
Right. Yeah. Interesting. Okay. So I'm watching, uh, full swing on Netflix, like, uh, yeah. Pro golfers and yeah. Uh, there's this guy, I forgot his name, but he's quite an amazing human being. His mom died of cancer. He had testicular cancer himself, and he's like the poster child, uh, everyone likes him nowadays. And he used to always talking himself down. And he, he said, and his caddy said that all the top layers, they're like built different mentally at the top. They think they're winners. They think, they think they're the, you know, they, they're always gonna be like, I'm gonna win this. And they're always positive, right? Why? While this guy like, uh, down sells himself quite a lot. Do you think that could be the difference, um, between like, um, succeeding just a little bit and succeeding at the top in that case?
Speaker 2: (09:43)
Yeah, I absolutely do. I mean, I've, I've recently hired somebody to help me kind of vocalize stuff better, because I am, I am, how do I say this? Like it's, oh, it's obvious to me. And so it's so obvious that I don't understand why I have to vocalize it. Do you know what I mean? And then I get impatient . So I'm like, why can't you see this? Why can't you read my mind? What the? Um, but I need that bro mentality where like, I'm just sitting at the table and I'm putting my balls on the table, honestly. Right? I know that's what you need to do. And it's not, it's funny like that you asked this, it's not somehow, it's not natural, but at the same time, you know, I'm the one climbing five twelves with like, no hesitation to jump on the wall. Like, you know, I don't have that kind of fear of like, you know what I, I was saying to somebody, oh my God, getting on the stage is really scary was I was doing a pitch. And they were like, uh, broadcasting to 20 million people, that's scary, you know? And I was like, oh, that didn't occur to me. You know?
Speaker 1: (10:48)
Right. I mean, us humans we're complex creatures where sometimes we're we contradict ourselves and there's like opposites in us. So Yeah. But definitely, yeah. But putting your balls on the tables sort of really like new yorkish and be like, Hey, this nice startup, like fund me and, and sort of, but me, I'd put it more like taking heroic risks that most people don't take. For example, I signed up, um, not so long ago to a hundred kilometer race in Puerto Valda, which is 88% humidity, you know? Wow. Um, that, that's like quite ballsy or climbing Everest or, um, what Sam Altman is doing, you know, like getting fired from his own company, coming back and still having some sanity. By the way. I'm pretty sure he has some PT from that Sure. . But yeah. Like taking big risks, uh, that are wordy. Yeah, for sure. Talking about ai, tell me a bit more about your startup and why you decided to go that route.
Speaker 2: (11:50)
Yeah, so again, like, I didn't actually even know that it was ai. Um, when we were building it, we, so, so I had, um, from radio, and this is another story for another day, I, I somehow started to own a marketing agency and I built a monster spreadsheet system for a little company we all know called Walmart. And I got them 130% ROI year over year for three years with what became the prototype for lately, right? And so in the beginning, our software was designed to replicate those, those spreadsheets and the spreadsheets, this is kind of boring, but the spreadsheets were, um, uh, kind of a CRM. The industry at the time was called MRM, marketing Resource Management, like an organization software platform. And, um, we fancied ourselves as like the SMB version of that. Um, and then we realized it wasn't working. But there was this one feature, um, that I had done for Walmart, where essentially at the time, you pushed a button and you got 40 social posts, um, that were designed to highlight all the best parts of a blog, for example, and promote the blog.
Speaker 2: (12:57)
And this is in 20, let's see, generative AI was born in 2014. We launched our company in 2014. Um, but it wasn't until 2018 where somebody came along was like, Hey, what you've built is ai. Um, let us introduce you to like the folks at IBM Watson so we could get some mentorship and, and all that. Um, you know, for me, Charles, like what I was, and, and let me just explain lately to everybody for a second. So what, what I'm excited about is what are the words that will make people do what you want them to do? And some, so I'll des I'll describe the and some a little bit more. Um, when I was in radio, my uber power was turning listeners into fans or customers into evangelists, right? That's the, that's the, and you wanna make the sale and then you wanna get the megaphone.
Speaker 2: (13:51)
And, um, at the time, there wasn't social media. The internet really didn't exist, so you couldn't look up people. And so we really leaned into the theater of the mind. And as a podcaster, I know you know all about that, right? Um, so like, the theater of the Mind, just for the, the Tracy's in the room is when, um, your mind fills in the blanks. So you, it happens when you're reading, right? 'cause you can't see the story. And it happens when you're just listening. 'cause you can't, you can't see the, the cliche and you're imagining the music or, or whatever's going on. And in the act of, um, theater of the mind, imagination, your mind pulls on nostalgia and memory and emotion to help fill that blank. And if you're wielding the mic or you're wielding the pen, well you are allowing for that space, but you can't control, okay?
Speaker 2: (14:39)
And what you're ended up doing is you're creating a two way street. So the listener or the reader feels like they have some ownership in the conversation. So we did that in radio. We would make up stuff, we'd make up all these things that, you know, the, that they were actually happening in the background, but they, we were just lying. You know? We were just telling stories. And people would feel as though, um, they had been on a journey with us, that they knew me personally, that I was talking to them and only them, right? And it wasn't just me, it was all my friends in radio. And so when I was getting, I was number one in our, this is a long story, sorry. But, um, so I was number one in my format, which is very unusual. This, this is a rare format. We're always like 20 or 21 in the market. And my bosses were like, what are you doing? And I was like, I don't actually know. So I started to do some research and read, and I learned about, um, the neuroscience of music listening. So, um, Daniel Leviton wrote this very boring book, don't read it, called This Is Your Brain on , um, music.
Speaker 1: (15:36)
I second in on that,
Speaker 2: (15:37)
You know, that you've been there, . It's like, it's hard to get through. I I got through half of it, I think. Um, so, so Charles, when your brain hears a new song, it instantly accesses every other song you've ever heard before. 'cause it's trying to find a, a place. It's trying to look for the familiar touchpoint so it knows where to index the new song in the memory of your brain, the library there, right? And guess what? Just like theater of the Mind. It taps into nostalgia, memory, emotion. These are all the things that q trust and trust is why we buy. And so, last part of this story, it occurred to me having written hundreds of commercials, and I was a fiction writing major, that there was another similarity here. So when you write me an email or a text message or a social media message, I'm gonna hear your voice in my head as I read it.
Speaker 2: (16:24)
And so if you're good at what you're doing, you're figuring out how to cue nostalgia and memory and emotion and trust in the words you're writing. Okay? So we built lately to do this. That's what we do. So we make, we give you the exact words that will get people to take an action. And we help you sort of understand what are the ideas behind that, even the sentence structures. And we, we focus on social media in this way because there's a, because of social and social media analytics, you know, as you all have had on your Twitter or Instagram accounts or whatever, we can create a very tight learning loop that's always referencing that data. So what we give you is always unique and relevant to you.
Speaker 1: (17:06)
Fascinating. How many clients, uh, does that give you? You've been at it for 10 years now?
Speaker 2: (17:11)
Yeah, we've pivoted quite a bit. actually from self-service to SMB and Enterprise. Um, we have about, uh, a little over 500 clients now. And they vary from, from the groups. Um, as we're, we're still pivoting, to be honest with you. It's been really, this, this whole generative AI wave has given us a lot to think about. We wanna make sure we have our lead and to figure out how can we take all this information we've amassed and then, uh, finally get the opportunity to scale it.
Speaker 1: (17:41)
How is J Cal's accelerator
Speaker 2: (17:44)
? Uh, hard. I had to fly on a plane from New York, not the city, so the country, so long flight to California once a week, uh, every week for four months. And here's the secret about me. I have a partial permanent disability and I can't type it all. Like you can. I use voice activated software 'cause I have so much pain and you can't use the voice activated software on the plane 'cause it doesn't hear you. It hears everything. So two days a week I got, I had no work to get done. I was not productive on a plane. I had to meet people and talk to them. Oh my God. You know, and that's what I did. And it was, uh, exhausting. Yeah.
Speaker 1: (18:23)
I don't like traveling either in planes there, radiation up there can meditate or try to sleep. That's what I do. Um,
Speaker 2: (18:30)
Yeah. Can you sleep sitting up? Yes. Oh my God. .
Speaker 1: (18:34)
I can, I can dose, you know, it's not sleep. Uh, but yeah, no, I can, I can sleep actually with my mouth open.
Speaker 2: (18:41)
That's incredible. That's a superpower. I would love it. .
Speaker 1: (18:45)
Give it to me. Yeah. I don't, I don't think it's a superpower. I think a lot of people have that, but I cannot sleep on my back. Um, no, I, I'm practicing that lately and I think I succeeded in napping on my back, but somehow I can, every time I wake up, like jumping when I, yeah, it's weird.
Speaker 2: (19:03)
My brother taught himself to do that because he had such bad back pain actually. And yeah. So that's a good, you're supposed, it's the best way to sleep, you know, I mean,
Speaker 1: (19:12)
Right. Yeah. That's why I'm trying it. Or, uh, on this side now you had funding for that one. What are your top goals for this year?
Speaker 2: (19:19)
Yeah, we just closed around of funding. Um, I'm so excited. I've, you know, networking is what we do really well. We've built a, a network of super fans and really smart people and they, the people that I've been able to pull in for this round just happen to be available at the right time. You know, and I've, most of them are guys, so I do feel like a little bit like Chrissy Hind, you know, but that's cool. I can, I can work with that. Um, and we're really just focused on revealing more what we've, what we're hearing people, so, so chat, CB, D can write anything for you. Great. Love it. Good for them. Um, they can't write anything for you that's actually in your voice and they can't write anything for you that is referencing your, your data or analytics. Right? That's what, that's what we do really well.
Speaker 2: (20:09)
Um, but people still don't understand the why behind when something works well, why is it working? And that's what we aim to show people because there's a, there's a learning gap here, um, Charles, and it's also, it's about writing. I mean, we can tell the whole world knows now that everybody hates writing. This is why chat JPT is so successful, okay? Now this is to me is like so shocking because this is how we communicate as a race , honestly. Right? What are we gonna do to start grunting at each other? Um, but it's, once you understand that, okay, saving time is great, but making money is more important. And that's the way people are on now. And that's the wave we're trying to capitalize on, right? So that's what we do for our customers, is we actually make them substantially more money and save them time.
Speaker 2: (20:57)
So it's a double whammy. Um, but you have to show them why in the process, in order to get the deep buy-in. Um, so we've been working with, um, you should interview him, I'll introduce you to my friend David Allison, who owns Value Graphics, um, which he, he can consult United Nations on telling them what, what values will make people do what you want them to do. Meaning there's 54 values in the world, like community, um, productivity, family, et cetera. And like, what's the top motivator for your target audience? And once you know that you can craft your messaging always touching on that value, right? And so my idea is to work this into what we're doing so that I can tell you why people not only do what they do, but why they, why they buy. And in a long way of saying turn the advertising landscape on its head .
Speaker 1: (21:52)
Right? And what challenges have you faced, uh, in that 10 year running that startup?
Speaker 2: (21:59)
Oh God. mean, you know, I had a guy calling me Katie 'cause his daughter's name was Katie, which is insulting because now he's basically equating me like a daughter, you know? And I had another guy who fell asleep on me during our meeting, like, like this. And I mean, I'm not boring Charles. Like, of all the things, you know, um, certainly that stuff has been really hard. I mean, we lost a team member that was really painful. It still is really painful. Um, do you know, because he sucks and there's a lot of friction there that is annoying. Um, but I also, I mean, I also think everything happens for a reason. Like all the hardships we've been, like, we're still standing. You know, I, I'm really proud of myself and my team. It takes a lot of courage to do this. Just, I'm sure you've talked about this before, but female founders only get 2%, 2% of all the venture funding available.
Speaker 2: (23:12)
So that means I have to work 98% harder than you do just to get any money, you know? And this is the game I signed up for. I didn't sign up for Make nice little business. I signed up for scale the out of it, right? Um, I've become a professional fundraiser as opposed to a professional software leader, which I think is pretty up. Like the way this industry goes and the, the goalpost does keep moving, which is also really frustrating to me. Um, I want, I have the biggest chip on my shoulder. It's huge. I want so badly to rub it in and you know, be like, I did it. . You know, ,
Speaker 1: (23:52)
I get that . Um, yeah, I have some of that too. Um, you know, like me, when I see a female CEO founder, I'm like, I need to get her on the pot because she's an alien like me. You know, , that's, that's my reflex. She comes from a very, uh, different mindset and background because it's not natural for, uh, a female normally to go into that testosterone field world, you know, and start playing with the big boys, sort of. So me, me, I'm all in and I've discussed that extensively. I had, I can connect you with, uh, a VC that Yeah. Is actually investing fully in into female founders. I have a couple of that, actually, actually this one was a, a private, uh, equity fund, the one that I'm thinking about, uh, European one. Anyway, so yeah, we've discussed that. The chip on their shoulder. I think it's great. Um, obviously it's, everything is harder, but I think generally speaking for everyone, founder or not, like this world keeps getting harder and until like a GI happens, and UBI becomes a thing, I, I think we're really like in squeeze mode. What do you think?
Speaker 2: (25:05)
For sure. I mean, it's the hardest time to raise capital in, in the history of software startups. And I got a term sheet, you know, I mean, I had couple actually, and the terms were not my favorite, right? I mean, that's, you have to, I put us in this position and I don't have any leverage to, or I didn't have enough leverage to, you know, have my dream. But my, um, my founder, uh, my co-founder Brian appealed to my gambling nature and he was like, come on, we've been working so hard for this. Don't you just wanna see? You know? And I was like, okay. Yeah, yeah, I do. Of course I do. Of course I do. You know, the the dilution and all those kinds of things. Like there's not a, there there yet, right. 0% of nothing is zero. Um, so, you know, and by the way, on the founder note, like I have the most wonderful co-founders, Brian and Jason and my team in general.
Speaker 2: (25:53)
I mean, so many of us have not taken paychecks so many times over the years again and again and again and again. And I'm really proud to have been been the leader of a team that's, you know, this loyal and talented. Um, and we operate, we operate pretty flatly too, Charles, which I always forget until someone makes me make an org chart and they look at it and they have this weird look in their face, like, what's, why is this so weird? And I was like, I don't know. We just, we work autonomously, don't you ? 'cause I don't understand, like I worked in corporate life before at XM and elsewhere and I hated it. And I don't wanna treat anybody that way, you know?
Speaker 1: (26:33)
Right. Yeah. So much insights. Thanks for the rawness. I think a lot of people nowadays also have, maybe last question. They have a problem with being honest or, uh, swearing and being wronged and telling your truth, your, your truth out there. And yeah, just putting it all out there. Like why do people fear judgment in the professional context of things?
Speaker 2: (26:57)
That's such a good way to put it. You know, my, I always like to joke and say my edit button is broken . Uh, but I've found that it serves me best. Like I've made the best connections, the best sales decisions, um, the most money and the most happiest when I can totally be my unfiltered, warts and all self. And she's fun, like , you know, and, and I'm able to find people who, like I said, can be the opposite of me. So then we can work together. And, um, I'm, I'm, it's funny, like we talked about not knowing when you're doing well or not celebrating your own, um, your own successes, but like, I am really proud of that. And it took a long time to have the confidence as you just pointed out. 'cause that's what it takes to, to be that way. And that in large part is 'cause of my, my husband David.
Speaker 2: (27:52)
I mean, he definitely was able to, um, I don't know, I don't, he wouldn't say this to me, but I can tell that like he saw through that and um, and identified it to me in my, in my mind is like beautiful, you know, wonderful. And, um, I feel like is hard. It is so hard. And if you can't laugh, right? If it's not making you laugh, then it is so not worth it. And like, I could have had a million other jobs and made so much more money than I'm making now, and like, why am I doing this total torture thing? This is torture, right? Because I love it. I, I'm so excited. Here's what I love, by the way. I love that we can produce and iterate and see results every day. There's no waiting around. You know what I mean?
Speaker 2: (28:47)
We're making something. We've already made something. We're build something, we're building it better every day. And that's part of let's go circle back my ability to see the problems. is about that, right? So like, you're looking at what you built, you're getting your feedback. You're saying, oh, we gotta fix this. Okay, let's just do it. Um, is it worth fixing? Do we have enough information or should we just do it later? Like, those kinds of kinds of judgments. Um, but like, you know, for people who like haven't gotten here yet where they can't just be kind of warts and all, and I know it's not for everybody. I, I, it seems to me like, so like, like I have a panic attack when I can't say what I wanna say and it's right here. You know what I mean? And so I think when you listen to your body, you are, you're down with this. I know you are. I know you by what we've talked about before when you're, you know, when you're in, in tune with your body and there's pain, it's telling you something. Yeah. Right. And I think those people maybe aren't listening.
Speaker 1: (29:46)
Yeah. Hmm. The consciousness, right? Like self-consciousness. Uh, that's been a question that's been eluding me for a while. How do you get that? 'cause me, I've always been philosophically curious, you know, like in my drunken days, I'd just like have conversations, uh, with people at parties for like hours about life and all of that. So always been like self-conscious. Then I guess meditation really brought it onto me, so yeah. Yeah. Like where do you feel pain? Is it like lower back? Is it, uh, yeah, it's like sometimes in the neck and so forth. I, I guess like yeah, meditating and self scanning your body. Yeah. And trying to understand like, why do I have this pain after I've got, uh, this very stressful day, you know? Um, and mechanisms to release that pain. You know, I like literally bought a sauna here so that every day I'm going in the sauna and it's so relaxing. . And then I have this meditation cushion every time I walk in front of it, I need to meditate. Um, so yeah, I guess you need to have those two.
Speaker 2: (30:53)
You do. And it's hard when you're younger, I feel like it's harder to know how to invest in that stuff. I remember when we got married and we were, we went on our first honeymoon. Like I had never been on a vacation, not with family. Um, like a true, you know, go for it. Vacation. And I remember asking, we asked the people who married us to marry us because we looked up to their, um, their marriage and I asked them about investing in time off together. And like, 'cause I thought it was a waste of money because it seemed you would just evaporate it in a week, you know? And they're like, no, it's the most important investment you can make in yourself, in your marriage. Um, and now I really understand how, how true that is. And I remember thinking like, you know, when I'm meeting ramen and two buck chuck, it's like, that's all I can afford, that this sounded ridiculous to me. Who are these people like? But somehow you, when you start making the time to do that, you do attract more of it. Like that is really true. I know it sounds kind of fluffy, but um, when you're able to surround yourself with the stuff that you aspire to, whatever it is, money, intelligence, um, calm, whatever it is, it, there's an osmosis that happens, you know what I mean? Yeah.
Speaker 1: (32:08)
A hundred percent. Very important stuff. Um, this week for example, I took like more, uh, time off. Um, there's not like particular reasons, not like if I was feeling, uh, burned out, but I was like, why don't I experiment having less meetings? Uh, normally I get like 100 meetings per week, which is quite intense. Uh, but that's intense. But I like it too. It's the podcast and all of that. Um, but yeah, this week it's like more calming creative. So yeah, it, I used to block, um, one week every, uh, every quarter. And the realization of that was that I would synthesize information during these weeks and really come with game changers, right? Like mm-hmm, 5% improvers rather than the daily 0.1% improvers. So, and that, that feels good. It's like, oh, we're moving forward now. Um, thanks for that Conva. It's been amazing. Uh, where can people find out more about you, Kate?
Speaker 2: (33:07)
Oh, I love you so much. Thank you. Um, feel free to get me online in all the spaces, folks. I'm Kailee a lot. Kailee Rimes with lately , uh, LinkedIn is a good place. I think I'm under Kate Bradley, turn there. Kate Bradley, I can't even remember. But lately is dub dub dub do lately.ai. And, and, um, we know we might be a be robot centered, but we're all a bunch of humans and we're pretty friendly.
